mountain sports festival
director of marketing
Mountain Sports Festival is a celebration of the unique mountain culture and community of Asheville, NC and the surrounding Blue Ridge Mountains showcasing the spectacular outdoors, thriving craft beer and food culture, and local musicians.
Serving on the Board of Directors as Marketing Director, I led projects including:
Website redesign in Wordpress
Defined social media strategy, create and curate content (Facebook, Twitter, Instagram, Pinterest)
Secured $6,000 of in-kind sponsorship with media outlets and local businesses to double my limited marketing budget
Organized television coverage and interviews
Coordinated print, radio, and social media advertisements
Coordinated design, production, and placement of all print marketing materials
Redesigned internal Google Drive and communications policies
Secured media coverage in several local publications including
All Mountain Sports Festival and Race to the Stage event promotion