mountain sports festival

director of marketing

Mountain Sports Festival is a celebration of the unique mountain culture and community of Asheville, NC and the surrounding Blue Ridge Mountains showcasing the spectacular outdoors, thriving craft beer and food culture, and local musicians. 

Serving on the Board of Directors as Marketing Director, I led projects including:

  • Website redesign in Wordpress

  • Defined social media strategy, create and curate content (Facebook, Twitter, Instagram, Pinterest)

  • Secured $6,000 of in-kind sponsorship with media outlets and local businesses to double my limited marketing budget

  • Organized television coverage and interviews

  • Coordinated print, radio, and social media advertisements

  • Coordinated design, production, and placement of all print marketing materials

  • Redesigned internal Google Drive and communications policies

  • Secured media coverage in several local publications including

  • All Mountain Sports Festival and Race to the Stage event promotion